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The company's business covers six major sectors: intelligent ball sports equipment (including football, basketball, volleyball, table tennis, badminton, table tennis, wall ball, racquetball, baseball equipment), AI digital sports park, AI campus sports education, smart home sports, shared sports equipment, and Starlink big data platform. It integrates R&D, production, sales, and services, and is a smart sports high-tech entity enterprise that integrates distinctive "sports + technology + education + sports big data platform". 

The company's products are sold in over 150 countries and regions around the world. It has established five major marketing centers in the United States, Russia, Australia, Denmark, Japan, and South Korea. In 2026, it will add service outlets in Latin America and Africa to achieve local coverage of key markets worldwide.